Apply the principles and key concepts of public relations to address the challenging task of shaping an organization’s public image

Identify, analyze, and address the cultural differences and communications issues that arise in both international and intercultural business contexts

Demonstrate the ability to distinguish media bias from audience bias and well-researched, credible news stories from shoddy journalism

Engage in the various stages necessary to design and develop a basic multimedia product, including creating a storyboard and writing a script

Communicate clear, effective, and accurate technical information for different purposes and audiences

Demonstrate the key principles of organizational communications by developing professional documents and organizational messaging strategies

Focus on media literacy, which has been defined by the National Association for Media Literacy Education as the ability to “comprehend the messages we receive and actively utilize these tools to design and distribute our own messages

Demonstrate strategic uses of social media for a variety of purposes, such as advertising, marketing, and public relations

Use a variety of sources—including scholarly materials, personal interviews, and news stories—to obtain information on communications topics, and then use the research findings to inform written pieces, such as articles

Analyze and create advertisements in various media, applying both historical and contemporary perspectives on advertising methods and design

Apply the principles of design thinking to address a need in the workplace or community

Examine the legal frameworks within which businesses operate in the US, as well as the main legal issues affecting US businesses such as torts, product liability, criminal law, and contracts

Use creative problem-solving techniques together with algebra, geometry, and statistics to address real-world challenges

Analyze interpersonal and small-group communication

Focus on the key phases of the marketing process: pre-marketing analysis and research, creation of a marketing plan, and development of a marketing brief

Use a variety of techniques to analyze common management issues, apply decision-making frameworks and communicate effectively with stakeholders

Work closely with others, serving both as team leaders and team members to solve complex problems

Improve the ability to communicate effectively in a variety of professional settings by analyzing how culture shapes interpersonal relations and first-person perspectives

Focus on both the content knowledge and active participation needed for meaningful community and civic engagement, both globally and in the US

Hone the accounting competencies necessary for non-accountants to interpret and evaluate the financial effects of day-to-day management decisions